Meet the Innovators: Yuqing Irene Zhao and Benjamin Tang
The motion for the IreneDAO phenomenon kicked off in October thanks to Yuqing Irene Zhao, a 28-year-old crypto influencer and model, alongside her partner, Benjamin Tang. Launching the platform So-Col—short for Social Collectables—they set out to revolutionize how content creators connect with their audiences and monetize their creations.
What is So-Col? Your New Favorite Platform!
Imagine a space where content creators could turn their social media posts into collectible items, and you’ve landed on So-Col. Self-branded as the “decentralized version of OnlyFans, Discord, Twitch, and Patreon,” this platform empowers creators to convert their content into NFTs. Powered by StarkWare’s StarkEx, this venture not only shuffles the traditional creator economy but reshuffles your wallet too!
From Stickers to NFTs: A Fast Track Journey
Last week, the duo dropped a sticker pack for Irene’s Telegram followers, featuring memes and crypto slang like “gm” and “wen Binance”. Within four days, there were over 2,000 installations. After a nudge from an anonymous user named libevm, they leapfrogged into the NFT space, launching 1,106 NFTs on OpenSea. It was like launching a digital Picasso!
What’s In It for You? Membership and Ownership
These NFTs not only serve as digital artworks but as “access passes” to the DAO’s community known as the “Genesis Tribe.” Each NFT was initially minted for free, but sellouts can make anyone’s head spin. To illustrate, a simple sticker turned the tables, pushing trading to an impressive floor price of 1.47 Ether ($4,668). Quite a shift from sending emojis, huh?
The Backlash: Not Everyone is Singing Praise
With great success comes great controversy! While Irene and her team haven’t pocketed any cash yet, they emphasize that funds will be reinvested to explore how Web3 can better serve the creator economy. This innovation hasn’t been without its critics, as the polarizing nature of Irene’s rise showcases the complexities of the crypto world. Yet, big names like Mike Novogratz and Logan Paul have gotten on the bandwagon—maybe they know something we don’t!
Future Collaborations: The Sky’s the Limit!
As the conversation around NFT art grows, there are hints of collaborative endeavors on the horizon. Echoing the success of Indonesia’s Ghozali, who made waves with NFT selfies, Irene has also extended an open invitation for collaboration. You can almost hear the wheels turning in the creative minds behind the DAO!
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