The Tweeting Effect: How Social Media Influences Bitcoin’s Price

Estimated read time 3 min read

Bitcoin’s Roller Coaster Ride

This month, Bitcoin (BTC) has been testing its $10,000 limit. Some may call it a classic case of ‘will they, won’t they?’— we’re talking high-stakes drama, folks. Online chatter about Bitcoin has hit a two-year high with metrics like tweets and Google searches soaring. It seems everyone’s got something to say about Bitcoin, even Aunt Edna!

Social Media Metrics: The New Crystal Ball

It’s been established that external factors influence Bitcoin’s price evolution. Think social media metrics as your modern-day crystal ball—how many tweets are talking about Bitcoin? How many memes involve the phrase “to the moon”? In a wild twist, the number of tweets may just help investors foresee returns—novel approach, eh?

The 2017 Bull Run: A Digital Frenzy

When we examine tweets from 2017 to 2019, we spot a remarkable correlation. During the throes of the 2017 bull-run, the number of tweets exploded. On December 7, 2017, there were a staggering 155,600 tweets about Bitcoin! One could only imagine how many memes emerged from that tweet storm!

Correlation Between Tweets and Price

The glue binding tweets to Bitcoin’s price is a classic correlation scenario. In 2017, a dazzling correlation value of 0.86 was recorded — signifying a strong bond between the two. To put it simply, as tweets spiked, so too did Bitcoin’s price. This correlation dipped slightly to 0.74 in 2018, showing that while tweet-for-tweet was less effective, there was still a connection of sorts. By 2019, however, correlation frayed to 0.12 — a romantic relationship that just couldn’t last!

Tweets: The Volume Whisperers

Ever thought tweets could impact Bitcoin’s trading volume? Apparently, they can! In 2017, a 1% increase in tweets saw Bitcoin’s volume surge by 2.6%. Talk about social media power! While the heat faded over the next couple of years, it remains a noteworthy phenomenon. In 2019, a similar increase only led to a volume rise of less than 1%—a classic example of market fatigue.

Can Tweets Predict Bitcoin Returns?

If we could unlock the secret to predicting Bitcoin’s returns with tweets, we’d all have solid gold toilets. However, year-on-year analysis reveals the relationship just isn’t there. 2019 witnessed a minor uptick: a 1% increase in tweets brought a 0.036% bump in returns. But don’t quit your day job just yet — the phrase “no significant results found” comes to mind.

The Year of the Tweet: 2020 Outlook

As we step into 2020, Bitcoin’s performance is on the rise, flaunting a 27% return in January! The number of tweets has also gained momentum, suggesting a resurgence of interest as the average jumped from 18,972 tweets in 2019 to 22,070 at the start of 2020. Buzzing like bees around a honey pot, Bitcoin enthusiasts are now back in full force.

The Impact of Tweets On Trading Volume

From January to mid-February 2020, a 1% increase in tweets led to just a 0.423% volume increase—less impactful than previous years. Despite this shrinking influence, it remains essential for investors to consider tweet volumes in their analyses. After all, adjusting trading strategies could be the golden ticket in navigating the unpredictable terrain of crypto investments.

Conclusion: The Social Metrics Dimension

Navigating Bitcoin’s treacherous waters is no small feat, but understanding the industry’s social dynamics can give investors some added footing. Tracking those tweet trends could help you catch rising tides or avoid treacherous drops. The market may be unpredictable, but it seems that social media could offer a glimpse into the chaos.

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