UPS’s Bold Move into Blockchain
In a world where you can track your pizza delivery with more ease than real-time updates for your meat, UPS is flipping the script. On November 11th, the logistics titan announced an innovative beef shipment that not only made it across borders but did so with blockchain technology ensuring quality and traceability every step of the way.
Meet HerdX: The Agritech Partner
UPS didn’t make this beefy leap alone. They teamed up with agritech firm HerdX, who developed the packaging and tracing technology that operates on their blockchain network. So, not only does the technology help ensure the meat is as fresh as it gets, but it also meticulously maps its journey from Kansas to Japan.
A Culinary Diplomacy at the Dinner Table
This isn’t just about shipping beef; it’s about trust and transparency in the food supply chain. The pilot not only delighted dinner guests at a special event in Tokyo but also raised eyebrows among officials from the U.S. Embassy and Japan. Here’s the juicy part: guests were able to scan QR codes at the steakhouse, providing them access to the beef’s travel history like a Yelp review but for your dinner.
Beef History, One QR Code at a Time
This particular steak left Kansas on November 4th, embarking on a journey not just across the Pacific but through numerous checkpoints. How’s that for a meat passport? Anyone who’s skeptical about whether your beef is what it claims to be can just whip out their smartphone and verify its journey!
In the Footsteps of Previous Blockchain Implementations
Believe it or not, UPS isn’t blazing the trail in blockchain-meat logistics alone. Back in 2018, South Korea and China had their own respective initiatives to track meat with blockchain tech. The trend is growing, and while some critics have scoffed at the technology’s need in logistics, the industry seems poised to challenge that skepticism.
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