tZERO Set to Open Floodgates for Public Trading of Security Tokens

Exciting Times Ahead for tZERO

tZERO, the blockchain subsidiary of retail giant Overstock, is ready to make waves as it gears up for the public trading of its security tokens starting August 12. This isn’t just your average announcement; it marks the end of a year-long lock period following the company’s 2018 token offering. CEO Saum Noursalehi shared this delightful news with CoinDesk, and it seems like the excitement is palpable.

Potential Investor Frenzy

The prospect of welcoming up to 50,000 new investors is what’s keeping Noursalehi on his toes. Many of these investors are already Overstock shareholders, eager to dip their toes into the digital asset realm by trading these security tokens. Sure, by press time, the registration numbers might not be grand, but there’s enough buzz as investors are reaching out for information.

“We had a lot of broker-dealers, about 30 or 40, reach out to us who want to get involved in this ecosystem,” commented Noursalehi, showcasing the growing interest.

Current Tokens on the Trading Block

As it stands, tZERO has two tokens ready for trading:

• The private equity token, TZEROP, launched during the initial token offering.
• Overstock’s digital voting Series A-1 preferred stock.

Since January, tZERO has allowed token trading, albeit only to accredited investors. These lucky individuals accessed trading via Dinosaur Financial Group, which collaborated with PRO Securities, a tZERO subsidiary. But hold onto your hats—this will all change soon.

Shattering Barriers for Security Tokens

Noursalehi expressed that the world of security tokens has longed for a regulated venue for secondary trading. His comments were nothing short of optimistic:

“The trading of our own security tokens is the crossing of the Rubicon for the new world of digital assets.”

This bold move is set to create liquidity, democratize access, and boost transparency across global markets, not to mention speed up security token adoption.

Managerial Movements at tZERO

On a different note, tZERO isn’t just expanding its public trading operation; it’s also bolstering its leadership team. July saw the appointment of three new managers, each promising to take the tZERO ship in exciting new directions. As Noursalehi stated:

“Brooke will drive strategic development of our security token ecosystem… Mike and Alex will develop strategic market positioning for tZERO and engage with stakeholders.”

Giving a shoutout to Brooke, she previously rocked it at Barclays as a managing director, heading their tech, media, and telecom equity capital markets team. Sounds like tZERO is assembling quite the crew!