Understanding Ubisoft’s Strategic Innovations
Nicolas Pouard, the vice president at Ubisoft’s Strategic Innovations Lab, recently addressed the wildly mixed responses from gamers regarding the introduction of Quartz and Digits. If you thought your uncle’s Thanksgiving rants on new technology were passionate, you haven’t seen anything yet. In an interview with Finder, Pouard shared his perspective on the feedback, emphasizing the engagement and passion gamers demonstrate when they express their opinions.
The Passionate Gamer Response
To many gamers, any mention of NFTs and digital ownership can feel like nails on a chalkboard. After all, the gaming community has long cherished the idea of ownership, right down to their beloved character skins. Gamers took to social media to share their thoughts, and let’s just say, the fire was lit. One user dramatically compared Ubisoft’s current state to the glorious days of Prince of Persia and the Assassin’s Creed trilogy.
“Well if users don’t get it, shouldn’t you avoid it? After all aren’t you doing this for consumers?”
Clearly, not everyone is ready to embrace the concept of a digital secondary market, nor is everyone on board with the company’s motives behind it. Surprise, surprise! Skepticism reigns among the crowd.
Ubisoft’s Defense: A Matter of Choice
Pouard reassured fans that Quartz and Digits are purely optional. In his words, “I think it’s great because it shows how engaged our players are… It’s reassuring.” This speaks to a fundamental principle every gamer holds dear: the freedom to choose how to engage with their favorite hobby without being shoved into a digital corner.
The Digital Secondary Market: Are Gamers Ready?
The real kicker in all of this? Ubisoft believes gamers simply need to wrap their heads around the concept of a digital secondary market. You know, that magic land where you can buy, sell, or trade digital assets just like collectibles—if you don’t mind the potential chaos that could ensue. Many gamers, however, view this as a ploy to enhance corporate revenue rather than enrich their gaming experience.
Ownership Beyond Skins: The Future of Gaming?
Underlying the skepticism of this new model is a yearning for more than just the superficial trappings of ownership. Could the concept of true ownership extend beyond just virtual items to actual characters and stories? Imagine a world where players can influence the outcome of a game in ways far beyond traditional gameplay. That’s a bold claim and a dream for some, while others regard it as far-fetched.
Ubisoft’s Continued Commitment
Despite the backlash, Ubisoft pushes forward with their partnership with Aleph.im to integrate decentralized storage into Quartz. Plans for expanding Digits and its integration are ongoing as they navigate these choppy waters. The question remains, however: can Ubisoft win back the hearts of gamers—or is the relationship destined for long-term therapy sessions?
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