The Rise of Permissioned Blockchains

In a world where public blockchains reign supreme, inviting everyone to join the dance like it’s prom night, permissioned blockchains step in like the bouncers at the door. Only the chosen ones get in! Not everyone is allowed to join these exclusive clubs, which keeps everything more secure and efficient. With permissioned networks, businesses can breathe easier knowing their sensitive data and processes are kept out of the curious public eye.

Why the Shift from Public to Permissioned?

The allure of public blockchains comes with its fair share of challenges. Outages, hard forks, and delayed transactions are just a few party crashers. Add to that the security concerns and undefined roles, and you have a perfect recipe for chaos. Permissioned blockchains swoop in like superheroes, offering faster speeds and greater scalability. Such networks allow businesses to implement governance standards—think of it as establishing ground rules for the blockchain party.

Chain’s Mission and the Technology Behind It

Enter Chain, a technology company on a mission to revolutionize the financial landscape. They bring the magic of blockchain to the table with controlled access through their Sequence platform, a ledger-as-a-service that makes life easier for financial institutions. Founded in 2014 and backed by big names like Visa and Citibank, Chain is not just another flash in the pan—we’re talking serious smoothing of blockchain processes for organizations that prefer to maintain their air of mystery.

The Power of New Beginnings

Following a change in ownership, the Chain team has gone through a major revamp, overhauling the code of their flagship products, Sequence and Chain. Their goal? To capture a share of the banking space that feels comfortable with controlled environments instead of public chaos.

Meet the Visionary: Deepak Thapliyal

Leading this ambitious charge is Deepak Thapliyal, who made headlines for shelling out 8,000 ETH on CryptoPunk #5822 (imagine if that was your Saturday night budget!). Deepak is a cryptocurrency aficionado with an eye for the right technology at the right time. His words hint at a promise of transformation:

“If we bring the efficiency of a blockchain and give them the close-ended tools they require, the space can be widely disrupted by Chain’s products. We are keen to bring this to fruition.”

Branding and Promotion: Chain’s Marketing Moves

To reach the masses, Chain has partnered with Twitter to launch a custom Chain Emoji, tapping into the power of social media. With creative hashtags like #ChainProtocol and #SequenceLedger, they’re putting their name next to the likes of Crypto.com and Solana—because what’s a blockchain project without a catchy emoji, right?