Yuga Labs Restructuring: A Leaner, Meaner Approach
Bored Ape Yacht Club creator Yuga Labs recently announced a significant restructuring aimed at sharpening its focus. In a blog post dated October 6, CEO Daniel Alegre revealed that the moves were a step towards prioritizing core initiatives over an ever-expanding portfolio of projects.
While the exact number of layoffs wasn’t disclosed, Alegre articulated a clear message: Too many projects can lead to distraction, and the company is choosing to double down on projects that matter—which means some roles had to go.
Pursuing Community and Metaverse Goals
Alegre emphasized that moving forward, the company will intensively focus on community building and will “go all-in” on the Otherside metaverse project. This shift suggests Yuga Labs is betting on new… er, entities to engage with–a bold move in the ever-evolving NFT landscape.
Nike’s .Swoosh: The Physical Meets the Virtual
In the style of Nike’s Web3 bravado, the company unveiled its physical sneaker project through its .Swoosh platform, releasing the Air Force 1 Low Tinaj. But there’s a catch—only those who purchase and open an OF1 Box NFT before the October 16 deadline can access these sought-after kicks.
These boxes cost $120, and while some lucky buyers may walk away in style, others may find themselves grappling with disappointment, as availability is limited and not guaranteed. But hey, who doesn’t love a little exclusivity?
What Happens If You Miss Out?
- Access to future drops—might as well stick around!
- Other cool rewards, because who doesn’t want to feel special?
Mythos Chain Rides the NFT Wave
Meanwhile, over in the world of gaming, the Mythos Chain has outstripped big players like Polygon and Solana in NFT sales volume. With $33.5 million in sales over the last month, it seems that gamers are trading pixels faster than you can say, “You’ve got mail!”
The surge in sales is largely attributed to DMarket, an NFT marketplace featuring games like Nitro Nation World Tour, which roared to life this October and is backed by none other than the DJ deadmau5. It looks like players are more than ready to put the pedal to the metal in the world of NFTs!
Starbucks Spices Up The NFT World
For those who thought pumpkin spice season was just about lattes, think again! Starbucks has tokenized its beloved seasonal drink by offering Pumpkin Spiced Latte NFTs on the Nifty Gateway marketplace for $20 each. Who knew the world of coffee could get so digital?
This limited edition run is part of Starbucks Odyssey, a loyalty program featuring NFT stamps that rewards collectors. So yes, you can now collect points for drinking a pumpkin spice latte AND owning a piece of digital art. What a time to be alive!
Funding Efforts & Innovations
- CMCC Global raised $100 million to back Asian crypto startups—because the future is global!
- PayPal is on the blockchain path, filing a patent for an NFT purchasing and transfer system—paving the way for smoother transactions.
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