The Floki Inu Takeover Begins
Get ready, London! Floki Inu (FLOKI) is turning heads and raising eyebrows with its ambitious new marketing initiative. Starting April 25, this memecoin will feature its ads on the sides of 100 classic red buses and 203 strategically placed posters in tube stations across the city. Talk about making waves in the crypto ocean!
Advertising Madness
The announcement came from the official Floki Inu blog, where they described the campaign as ‘aggressive.’ Seriously, you can’t miss these ads. They’re meant to be seen by tens of millions of commuters and tourists—imagine being on your morning train and suddenly faced with a “Missed Doge? Get Floki” reminder. It’s as if your favorite pub is selling a new kind of fish and chips; you can’t help but look!
A Stirring History
This isn’t Floki’s first rodeo in London. A prior marketing blitz in late 2021 caused quite a kerfuffle. Local politician Sian Berry even tried to hit the brakes on all cryptocurrency advertisement, calling them akin to gambling ads. She believes public transport shouldn’t be used for marketing that appears “risky.” Oh, the irony—advertising cryptocurrency on public transit is just another day in the life of a digital asset, right?
Pushback from Authorities
Following that campaign, the UK’s Advertising Standards Authority (ASA) intervened, nixing Floki’s campaign after determining that it exploited audience fears of missing out. In layman’s terms: the ASA was not ready to let London’s subway become the Wild West of crypto ads.
Floki’s Resilience
But the Floki Inu team isn’t backing down anytime soon. Sabre, the group’s marketing director (we’re not sure if that’s their real name or just a cool pseudonym), stated that this new campaign is a triumph for both Floki and the broader crypto community. They’ve got a point—when life hands you lemons (or in this case, regulatory hurdles), you plaster your brand on a London bus!
What’s Next?
With regulators continuing to crack down on crypto advertising, Floki Inu’s persistence raises some eyebrows and questions. Will their ads get banned again? Will Sian Berry stage a protest at Piccadilly Circus? Only time will tell. For now, we can sit back, enjoy the ride, and see how many more twists and turns will emerge in the world of memecoins and their marketing escapades.
